We’re working with an entertainment company that’s recognised and respected globally, to find a Marketing Lead to manage all marketing and organised play activities for a brand that’s loved the around the world. 

This is a standalone role with the opportunity to drive impactful initiatives, work closely with retailers, and contribute to the growth of one of the most iconic brands in the world of gaming.

As the Marketing Lead, you’ll spearhead marketing efforts, supporting sales strategies, organised play activities, and retail partnerships. You’ll work closely with the UK Retail Sales Executive, other key stakeholders, and the company’s central marketing team to execute impactful campaigns. This role offers a unique blend of strategic planning, hands-on execution, and budget management, ideal for a proactive and creative marketing professional passionate about the games industry.

Your new employer has built a legacy of innovation and creativity, with a deep commitment to delivering exceptional experiences to fans worldwide. Their UK team is a passionate group of professionals dedicated to excellence in marketing, retail, and organised play for their brands.

They’ve built a supportive and dynamic work environment where your creativity and passion can thrive. You’ll be a key player in a high-energy team dedicated to delivering the very best to fans and retailers alike.

Key responsibilities…

• Develop and manage local trade marketing activities for the UK mass market and other key regions

• Create engaging marketing projects, materials, and support tools tailored to retail needs

• Collaborate with customers, providing support for sales efforts, in-store activities, POS materials, and display units (FSDUs)

• Deliver regular reports on marketing activities and sales performance

• Support the UK Retail Sales Executive in managing operations with local organised play (OP) partners

• Assist in organising trade and consumer shows

• Act as a key liaison for digital activities, collaborating with the central marketing team to ensure alignment and execution

• Oversee and manage the UK promotional budget

• Work closely with sales teams to align marketing strategies with business goals

• Coordinate with cross-functional teams and external partners to ensure seamless project execution

The skills and experience you’ll being to the role…

• 3 or more years in a marketing or similar role, with experience across multi-regional markets

• Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint

• Exceptional organisational skills with a high attention to detail

• Outstanding communication skills and the ability to collaborate within a team while showing self-sufficiency

• Proven resilience, adaptability, and ability to manage multiple tasks in a fast-paced environment

Non-essential but desirable…

• Enthusiasm for the games industry and a passion for anime culture

• Knowledge of the unique dynamics of organised play

• A university degree and/or relevant marketing qualification