Perp Games are looking to bring in a Senior PR Manager to drive innovative, consistent, and effective PR campaigns.
As Senior PR Manager you’ll be working with Perp's Brand team, their development talent, and internal studio teams, to maximise the potential of Perp Games' titles in the marketplace.
To achieve this, you’ll work closely with the Marketing Director, creating and executing top notch PR campaigns for Perp’s games, while building and nurturing a strong network of relationships with a wide range of international games media, mainstream media, and influencers. This will include visits to media and influencers, meaning being comfortable with business travel is a must for this role.
Perp Games are a global publisher that’s on the up, they’ve enjoyed a period of sustained growth, providing developers with a refreshing route to market and a strong focus on ethical business practices as Perp Games aim is to maximise the needs and returns of their developer partners.
Your responsibilities will also include…
Regular visits to UK and international media and influencers, presenting first looks, previews, reviews, and general updates
Ensure media are up to date with Perp Games' products and fully understand the strengths of their games
Develop creative story pitches for media outlets that align with brand pillars and resonate with target media
Build communication strategies and tactics to secure coverage from mainstream media
Localise and distribute press releases and media alerts
Build effective and timely PR assets and oversee necessary licensor/developer approvals of all PR materials
Evaluate code, including assessing the suitability for first looks, previews, and reviews, and where applicable, conduct mock reviews
Evangelise product potential both internally and externally, developing an in-depth understanding of products and product vision
Deliver concise, prompt, and informative reporting on press activities, coverage, and opportunities
Track, measure, and report on the success of all key activities to senior management
Help raise Perp Games' profile in the video game industry through an effective communications strategy
Have a comprehensive understanding of award events and find relevant opportunities for Perp Games’ titles
Build post-release plans, including competitions and interviews, to ensure continued competition beyond the release window
Support the Physical Box Business by building and maintaining databases of media and influencers who create ‘box opening’ videos, and ensure they receive physical editions
Play an integral role in the planning, design, and execution of international events, as well as Perp Games' own showcase events, including attending consumer and media events in the UK or overseas
Work with the Sales and Marketing team to promote product potential to local distributors and support retail expansion efforts
The skills and experience you’ll bring to the role…
Experience of video games PR operations and strategy with a deep understanding of the games industry
Track record in delivering first-class communications campaigns for video games
7 or more years’ experience of managing communications, either in-house or agency
Strong network of international media and influencer contacts
Experienced in strategic messaging and positioning, crafting compelling messaging and stories that resonate with target media
Strong copywriting, verbal, and written communication skills with a keen eye for detail
Effective organisational, prioritisation and time management skills to meet deadlines without compromising on quality
Comfortable and professional in handling confidential information
Effective in tracking, measuring, and reporting on task progress
Enthusiastic and driven with a love of games, both playing and presenting games
Ability to learn and adapt to new techniques and develop new skills
Willing to work outside of standard business hours if needed
