Martin White

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Job Title: Marketing Manager



About Me:

Rotund and bearded family man who loves ice hockey. My life is a constant three-way split between my family, work and coaching duties for the ice hockey team I manage.

Favourite Game: Sea of Thieves

Favourite Game Series: Call of Duty

Favourite TV Series: The Wire

Favourite Film: Fear & Loathing in Las Vegas

Favourite Book: The Parthian Chronicles by Peter Darman

Favourite Song/Band: Live Forever by Oasis

How did you get into games as a hobby?

When my parents bought me an Amiga 500 for school work without realising it also played amazing games like: The Chaos Engine, Cannon Fodder, Syndicate, The Settlers, Lemmings, Sensible Soccer, Worms, Championship Manager and Street Fighter II. I’ve built upon that as I’ve got older and now play as often as I can; once the kids are in bed!

What’s your career background?

Marketing has been a constant throughout my career. First in the product sector before joining Aardvark Swift in video games! It’s been great marrying up my hobby and my career.

What’s an average day look like for you at Aardvark Swift?

It depends on the time of year and the events we have going on. The multiple projects that the team and business have on at any one time, pitching in with copy writing, advertising and planning the next project and initiatives keep me constantly busy and engaged.

What do you love most about your job?

The chance to work on a series of exciting and ongoing initiatives like the Search for a Star game dev challenges for students. The work we see and the students we help nurture, that will influence the future of the industry, is exciting to be a part of.

Favourite memory so far?

Search for a Star finals day and the Grads in Games Awards for sure! Seeing the fruition of the Marketing team and the Grads in Games consultants’ efforts was great. The team delivered an outstanding game dev challenge over a number of months, rounded off with a fantastic finals day of industry talks, finalist interviews and awards. It was unlike anything I’d ever been a part of.


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