Job Title: Marketing Assistant
I’m originally from Wakefield and studied English Literature at university. I’ve got a love for all things science fiction and fantasy, whether that be fiction or video games! I enjoy creative writing, I’ve written two screenplays, and also work as a freelance writer within the video game industry for publications such as Switch Player Magazine and DualShockers.
Favourite Game: Halo 3
Favourite Game Series: Mass Effect
Favourite TV Series: Star Trek: Next Generation
Favourite Film: Blade Runner 2049
Favourite Book: Ready Player One or The Hobbit
Favourite Song/Band: Enter Shikari
How did you get into games as a hobby?
It seems to be a general theme in the office that there’s a lot of gamer Dads from the 80s and 90s that we owe our thanks to for getting us into gaming. My Dad was a big Nintendo fan and I spent countless hours on the SNES playing games like Super Mario World. I once played Starwing for so long it burnt out my old CRT monitor. Half the screen went black, which I thought was a feature of the level, until smoke started to come out of the chunky back unit. My Uncle, who worked at Worms developer Team17 at the time, got me into the original PlayStation, where I fell in love with Metal Gear Solid and Crash Bandicoot. I’m primarily a Sony gamer now with the Nintendo Switch sprinkled in!
What’s your career background?
I actually started life as an apprentice mechanic and worked my way up to a fully qualified Vehicle Technician with Ford motor company. After company restructuring and downsizing at the depot I was based at, I found myself covering administrative duties which I actually preferred. From there I worked my way into an office lead role at an events company and found I actually had a knack for the marketing side of things. I developed my writing skills and have written for video game magazines and websites as a result. Finding Aardvark and being able to match my hobby with my career, in an industry I care about, was amazing.
What’s an average day look like for you at Aardvark Swift?
No day is strictly the same, marketing is very fluid. Sure, there’s certain points you have to hit but it can be very reactionary. Keeping appraised of industry news helps. I generally handle a lot of the content creation side of things. If you’ve seen any of our videos, podcasts, blog entries or social media posts then you’re already acquainted with my work!
What do you love most about your job?
I love getting to speak to game developers and studios directly, especially when they are companies I’ve been a fan of for years. It’s bizarre to go home, pick up a game and think ‘I spoke to someone who made this today.’ It’s really rewarding, being on the inside of an industry that creates such amazing experiences. Passing candidates through to the right consultant and hearing they’ve found their place at a studio is great. Whatever small impact I can make on the future of gaming will be humbling.
Favourite memory so far?
Sitting in on one of my first marketing meetings and being asked what my thoughts were on the content we should make, and those opinions being valued and acted upon, is pretty up there.