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This month our amazing guest host Abbie Dickinson is back! She speaks with Meg Daintith and Simon Barlow of the historic developer, Codemasters! They discuss everything fron brand equity, licensed racing franchises, to making sure you hire the right person. Be sure to follow Codemasters across social on Twitter, Facebook, Instagram, and YouTube to keep up to date with their latest projects!
With over three decades in the industry, Codemasters are a staple of the British games scene. They’re best known for their market-leading racing games GRID, F1 and DiRT Rally; all of which were developed within their own studios. It is a niche, but that doesn’t stop them from innovating. They have an enormous amount of excitement and pride in their work. “It’s disingenuous to say racing is just one thing,” Simon says about the perception of being a racing-focused studio. “Nobody says that about any other genre…”
If you or your studio would like to feature on the Aardvark Swift podcast, please get in touch! Email firstname.lastname@example.org for more details.
This podcast was originally recorded in September 2019. New episodes of the Aardvark Swift Podcast will launch on the last Friday of every month, debuting on the Aardvark Swift website. They will go live across Spotify, Apple Podcasts, and third-party apps on the following Monday. To listen to our last episode with Team17, please follow the link here.