Prod. Mgr (Gamers), Competitive + benefits

SCEE is the central support organisation for over 100 countries in Europe, Africa, Middle East and Australasia. They market all hardware in the PlayStation portfolio and are one of the market leaders in the publishing of software on PlayStation formats.

The company is now looking to recruit a UK Product Manager (Gamers) to compliment and enhance their existing team.

The role is a permanent position.

The major functions of the role are:

1. Conceiving and implementing marketing plans to build the ‘Gamers’ community via software, hardware & services IP across all media and marketing channels for the PSP, PS3 and PlayStation Network platforms

2. Competitive product and tracking research

3. Liaison internally with PR, Events, Sales, Sponsorship, Finance, Central SCEE depts and externally with media & creative agencies for promotion of specific titles and projects

4. Management of special non-software based projects

5. Development of Management Skills

The successful candidate will have at least 3-4 years experience in the gaming or wider entertainment industry. Candidates will have a proven track record of delivering marketing campaigns to a high standard across multiple touch points and media channels with a keen interest and knowledge of current and emerging digital media.

If you would like to see the full job spec or apply for the role then please contact Ken Edwards on 01709 876877 or send your CV to ken@aswift.com

Marketing Manager - Strategy, £Excellent + Benefits + Bonus

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil, Street Fighter, Mega Man and Devil May Cry.

Main Purpose of Job:

The role of the Manager, Marketing Strategy is to maximize the potential of clients titles in the market place by driving innovative, consistent and effective marketing campaigns across Europe, working in conjunction with the Tactical teams in Europe and the US, as well as coordinating with the Japan promotional teams.

Main Responsibilities:

• To drive meaningful pan-Western marketing strategies for our clients product line, working in conjunction with the US and European tactical marketing team.

• To work closely with the R&D teams to build effective campaign plans, understand the market potential of the titles, develop forecasts and establish necessary marketing budgets and oversee the implementation of the marketing plans.

• Single point of contact with R&D for West.

• Working from Greenlight through to post launch to optimize commercial success of the title.

• In-depth understanding of product and product vision.

• Face to face kick-off meeting with R&D.

• Carry out necessary research.

• Identify Critical Success Factors and set positioning.

Skills/Experience:

• Degree level candidate preferred with over 5 years of marketing experience, preferably in the video-game industry.

• Experience of creating and executing pan-Western(or International) marketing campaigns preferred.

• Firm understanding of all methods of communicating with target audience.

• Willing to meet internal and external customer expectations.

• Ability to negotiate with all parties to bring about win-win situations.

This is a fantastic opportunity to join an award winning AAA studio at a senior level.

This position is exclusive to Aardvark Swift. For further details and the full job specification, please contact Danny Johnson on 01709 876877 or Email danny@aswift.com

Senior Brand Manager, £ Competitive

My Client are one of the leading specialists in developing lifestyle brands through licensing.
They understand the uniqueness of each brand and enrich it by carefully creating and managing partnerships between brand owners, manufacturers, distributors and retailers.
They work with some of the world’s best-known international lifestyle brands – from fashion and interior design, to chefs and rock royalty; from heritage and art, to charity and sports.

They are now looking for a Senior Brand Manager to join their team.

This challenging role includes the opportunity to develop new business and influence strategy for one of the UK’s leading lifestyle brand licensing agencies, as well as manage and build an international cause-related artwork licensing campaign, and manage other agency brands.

The Senior Brand Manager will:

• Develop new business opportunities for the agency.

• Advise the agency director on strategy and development.

• Manage and coordinate a network of sub-agents, and a rapidly expanding portfolio of

international licensees across a wide range of product
categories.

• Co-ordinate range development and manage the product approval process.

• Facilitate ethical and sustainable product development, with the support of specialist consultants.

• Work with lawyers to protect trademark registration and intellectual property rights.

• Co-ordinate marketing activity between clients, partner agencies and manufacturers.

• Manage other brands within the agency’s portfolio.

The successful candidate will:

• Have at least five years’ experience in international brand licensing.

• Have a successful track record in rights and contract negotiation.

• Demonstrate a genuine interest in cause-related or charitable activity.

• Be experienced in management of online approvals systems.

• Have proven ability in royalty management and forecasting.

• Write accurately, fluently and persuasively.

• Be educated to University degree level or above in a relevant discipline.

• Be goal-driven, determined, and work well under pressure.

• Able to multi-task and prioritise effectively.

• Have a flexible, creative, problem-solving attitude.

• Have good client/people-handling skills.

For further details or to apply for this role please contact Danny Johnson on 01709 876877 or danny@aswift.com.

Digital Marketing Mgr, Competitive Package

Our client is the UK office of a company founded in 2008. Led by an experienced management team they are currently looking to appoint a new Digital Marketing Manager to help drive the commercial success of their new release that is set to revolutionise the music/gaming genre.

The position of Digital Marketing Manager represents a fantastic opportunity for an ambitious marketing professional keen to develop their career with an exciting dynamic and innovative business.

Please note: All applicants must have 3 -5 years experience within the digital marketing space (online and mobile) in the entertainment business covering all aspects of the digital marketing mix.

Key responsibilities of the role include:

• Work with the European Marketing Director to develop all aspects of the European Digital (online & mobile) Marketing Strategy and community engagement

• Manage and develop these strategies ensuring consideration of the latest technologies and trends

• Manage the daily execution of all plans across Europe

o Oversee the co-ordination and execution of CRM campaigns

o Brief and manage pan-European video and viral asset seeding campaigns. Ensure paid activity is integrated with natural seeding plans

o Manage the production and delivery of online display adverts including asset collation, scheduling, trafficking, optimisation and post campaign analytics

o Work on paid search campaigns: consider ad copy, carry out keyword research and optimise campaigns

o Drive integrated database recruitment

o Work with Community Managers, create plans that promote 4mm products online and create dialogue with consumers

o Devise and implement cross-brand sampling opportunities via print, online and outdoor promotion

o Create and manage asset calendar to meet all Digital Marketing milestones.

o Drive the organization and distribution of assets to Digital marketing team

The successful candidate will have a very strong understanding of online communities, web 2.0, social media and experience in engaging those communities.

They will understand the online creative production and delivery process.

They will be ambitious and proactive and because of the current product will also have a passion for and understanding of hip hop culture.

They will also live within easily commutable distance to Central London or be prepared to relocate.

For a full job spec please send your up to date CV to ken@aswift.com or contact Ken Edwards on 01709 876877.

Copywriter, Competitive

My client is one of the world’s leading independent publishers of desktop publishing, design and graphics software with an award winning range including Pageplus, Photoplus etc.

Based in Nottingham they are now looking to appoint a Copywriter to enhance and compliment their existing team and who will report to the Senior Copywriter.

The purpose of this role is to prepare and proof copy for online and offline, internal and external marketing communication materials. To ensure that these materials are written to a high standard, convey true understanding of the products and services on offer, or the subject matter being covered. To create copy that will enhance the reader’s experience and positively impact their perception of the company’s brand and ultimately maximise sales of their product range.

The tasks and responsibilities include:

1. Email Copywriting
2. Website Copywriting
3. Direct Marketing Copywriting
4. Newsletter Copy
5. Press Release Copywriting
6. SEO Gizoo Article Copywriting
7. Writing other General Copy
8. Proofreading
9. Marketing and communications guidelines

To be considered for this position you must live or be prepared to relocate to within easy reach of the office in Nottingham. You will have excellent written and communication skills and a very high attention to detail with the ability to proofread your own work. You will have a proven ability to work to deadlines and a good understanding of Microsoft Word.

In return the company offers a competitive salary plus 20 days holiday and the right to join the contributory pension scheme on completion of your first year with the company

If you have at least one years Copywriting experience and this sounds of interest please contact Ken Edwards or email your CV to ken@aswift.com

Product Manager, Competitive

Our client is the UK office of a company founded in 2008. Led by an experienced management team they are currently looking to appoint a new Product/Brand Manager to help drive the commercial success of their new release that is set to revolutionise the music/gaming genre.

The position of Product Manager represents a fantastic opportunity for an ambitious marketing professional keen to develop their career with an exciting dynamic and innovative business.

The key responsibilities of the role include:

• Work with the European Marketing Director & line manager to develop and execute all aspects of the European Product Management Strategy / Plan.

• Work with external licensees, brand owners and international team to create and implement activities relating to the product marketing plans.

• Liaise and manage key third party agencies; creative, media and PR

• Create and manage asset calendar to meet all Marketing and PR milestones.

• Drive the development of key assets marketing and advertising assets such as screen shots, game footage, visual renders, sizzle videos, and b-roll including locally specific assets (Events/ Retail/ PR etc)

• Drive the organization and distribution of assets to International marketing and PR partners in good time

To apply for this role it is essential that you have a minimum of 3 years experience as either a Product Manager or Brand Manager within the video games industry covering all aspects of product management both online and off.

You will have strong proven organization skills with good communication and written skills and strong campaign launch execution experience.

In return the company offers a competitive salary.

If this sounds of interest and you would like to see a full job description then please contact Ken Edwards or send your CV to Ken@aswift.com

Senior / Product Mgr, Competive D.O.E.

My client is a video games publisher whose mission is to select quality licenses on a worldwide basis to be published through a well established distribution network all around Europe and Australia (all PAL territories).

They currently publish games across all current platforms including PSP and PS3, Nintendo DS and Wii and Xbox360.

They are currently looking for an experienced Product Manager to compliment and enhance their existing team in Milton Keynes.

The ideal candidate will be a creative, strong minded individual who is flexible enough to make opportunities for the benefit of the company. They must be aware of the integration required between different departments on any product worked on including sales, PR and Marketing.

The ideal candidate will be able to manage a marketing budget and also be pro-active when it comes to work with the ability to work on more than one project at a time.

What is also important is your ability to fit in with the rest of the team at Milton Keynes.

Main Areas of Responsibility

Plan, develop, execute and manage UK and Export Marketing plans across the portfolio. Reporting to the Marketing Director and working alongside Global Brand, PR and Sales, you will be leading and owning all areas of the product lifecycle delivering strong, targeted, fully integrated, innovative campaigns. Ownership of the title from concept through to life cycle management with excellent understanding and responsibility of all commercial aspects.

Key Tasks of the role include:

• Work in conjunction with Global Brand team to champion your titles to deliver integrated territory specific marketing plans, incorporating trade, PR and consumer plans, to meet clear commercial goals and exceed annual plan.

• Responsible for the benchmarking and forecasting process to enable you to set clear commercial objectives and give sales the support required to sell new lines in.

• Complete understanding of a Product P&L and the Annual plan, in terms of units, pricing, revenues and profit required to achieve.

• Responsible for the tracking of specific product budgets, generated from sales revenue, to ensure that all activities undertaken are within budget.

• Continual sales analysis from launch, to track Actual sales v forecast, with clear responsibility of generating sales opportunities and support wherever possible.

• Work closely with the PR team to make sure that the consumer campaign is fully integrated and ensure positive coverage is achieved

• Establish close working relationship with all relevant external agency partners, to enable you to identify and understand marketing opportunities and industry trends.

In return the company offer a competitive salary.

For a copy of the full job description please send your CV to Ken@aswift.com or contact me on 01709 876877

Euro Prod Mgr (12 mnts), Competive Salary

SCEE is the central support organisation for over 100 countries in Europe, Africa, Middle East and Australasia. They market all hardware in the PlayStation portfolio and are one of the market leaders in the publishing of software on PlayStation formats.

The company is now looking to recruit 2 European Product Managers to compliment and enhance their existing team.

NB: The roles will be for a 12 months contract.

The European Sales and Marketing Department is responsible for servicing and directing each SCEE sales territory in their commercial activities. The marketing team consists of a number of hardworking but fun-loving professionals dedicated to the success of our business in each territory. The environment is busy, youth-oriented, international, dynamic, fun and conscientious.

This position will involve the following:-

• Product Management of PlayStation software developed by WWS

• Primary contact for SCEE markets regarding marketing strategy and asset creation

• Primary contact point for development teams

Main Duties and Responsibilities

General:

Day to day management of product portfolio: comprising PS2, PS3 & PSP titles. Titles are allocated by the Marketing Director throughout the year

Product marketing responsibility from acquisition / development green light to launch and into post launch CRM stage (sales monitor, creative brief, consolidated marketing plan, above and below the line marketing activities)

Development and management of product marketing & PR schedules

Close working relationship with external marketing agencies and suppliers to ensure generation of marketing assets for local use: i.e. Advertising materials, websites, PR plans etc.

Primary contact for SCEE markets regarding marketing strategy and asset creation

The sales territories are SCEE customers – the Product Manager role focuses on providing them with optimal information and materials at all times.

Territory relationship management - regular contact, timely distribution of marketing & PR collateral, support for local initiatives, monitoring sales performance, product presentations

Primary contact point for development teams

Achieving a trusting PD relationship will lead to better product, better marketing and an increase in the potential success of each title

The PM should drive regular meetings, feedback on European market performance (cultural and commercial) and give input/advice on all commercial and creative elements of a product launch.

Preparation and presentation of material plans and marketing plans to core PD teams is key to maintain effective communications.

Budget Management

Prudent financial management of product budgets for each title including monthly status review with Senior Product Manager and Marketing Manager. Timely process of PO numbers for all marketing expenditure.

Event Support

At various times in the year there is a need to produce materials which support internal, trade or customer meetings / exhibitions.

Duties such as video editing, brochure creation and personal attendance at such events will be required

Ad hoc Projects

From time to time the PM will be required to complete or contribute toward the completion of various projects. These will always be related to the publishing of SCEE s/w e.g. sales analysis, international research and study into optimising internal processes

The successful candidate will have existing European Product Management experience who can hit the ground running. Games industry is preferred but is not essential. A second European language would be an advantage but is not essential.

NB: It is expected that the Successful candidate will have at least 3 years PR or Product management experience.

If you are interested please contact Ken Edwards on 01709 876877 or email your CV to ken@aswift.com

Campaign Producer, Competitive Salary

SCEE is the central support organisation for over 100 countries in Europe, Africa, the Middle East and Australasia, marketing the world’s most popular computer games platforms – PS one®, PlayStation®2, PlayStation®Portable and PLAYSTATION®3.

They are currently looking for two Campaign Producers to enhance their online marketing team.

The successful applicants will come from a digital background.

The Online Marketing team defines and shapes the way in which SCEE interacts with the consumer online (web, console, mobile), including the marketing of PlayStation products and services and delivering interactive entertainment activities to inspire, entertain and inform consumers.

NB:There are two positions available - one permanent and one for a 12 months period.

The Campaign Producer is a key and exciting role within the Online Marketing team, responsible for the management and delivery of pan-European marketing campaigns to support PlayStation software titles.

The main objective of the position is to develop, execute and maintain innovative online campaigns, within the guidelines of brand and online marketing strategy, which are clearly integrated with, and pivotal to, the wider marketing communications mix.

Working with internal stakeholders, primarily Product Managers, the successful candidates will be responsible for defining and shaping central online marketing activities and give direction to internal and external delivery teams to ensure objectives are met.

To be considered for the role the following skills and experience is essential:

A minimum of 3 years experience working within a new media environment

Ability to deliver truly pan-European campaigns with all market-specific issues addressed

Fully immersed in the digital world, having in-depth knowledge of the various touch points where consumers under 35 live their lives online

Experience of working in the entertainment industry (ideally in a marketing role)

Knowledge of the games industry (not necessarily gained in the workplace)

Excellent project management skills - able to prioritise, organise a varied and full workload and work under pressure

Strong interpersonal skills - ability to get along with a variety of people

Proactive attitude: able to spot project-based issues ahead of time and propose and appropriate solutions
Proven success managing external agencies and their performance

Dedicated and flexible ‘can do’ approach to working; a team player

Strong verbal and written communication skills

User focused, with a good understanding of consumer behaviour and how it can be influenced

Good commercial awareness

Thorough work ethic, with a strong eye for detail
Strong MS Office skills

In return the company offers a competitive salary etc.

For more information or to apply for the role contact Ken Edwards or send your CV to Ken@aswift.com

Trade Marketing Mgr., £Excellent+ benefits

SCEE is the central support organisation for over 100 countries in Europe, Africa, the Middle East and Australasia, marketing the world’s most popular computer games platforms – PS one®, PlayStation®2, PlayStation®Portable and PLAYSTATION®3.

They are currently looking for a Trade Marketing Manager to join their marketing team. This role is for 12month Maternity Cover.


MAJOR FUNCTIONS:

1. Conceiving and implementing trade marketing strategy in liaison with Marketing Manager & Sales Manager / NAMs for all SCEE products
2. Conceiving and implementing trade marketing activity in liaison with Product Managers for all SCEE products across all media and marketing channels for the PSP, PS2 and PS3 (inc PSN) platforms and post analysis of campaigns
3. To gain insights into the UK retail landscape via competitor research from a platform and retailer perspective
4. Liaison internally with PR, Events, Sales, Sponsorship, Finance, Central SCEE depts and externally with Media, Creative, Promotional agencies.
5. Development of Management Skills

In return the company offers a competitive salary.

A full job description is available upon request.


More details are available by contacting Ken on 01709 876877, or via email:
ken@aswift.com

Marketing Mgr Online, Competitive Salary

My Client Codemasters are a market leading force within the gaming industry. They are Europe's largest privately owned Games Company with over 60 international No.1s. Attracting more than 1000 weeks at the top of the charts.

They are currently looking to appoint a new Marketing Manager to their Online Team.

The successful candidate will be based in their office in Southam and will lead the entire Codemasters online Marketing team driving live service marketing with acquisition and retention as key goals. Ensure all marketing objectives are met inline with the overall CO Global Marketing objectives / strategy.

Key responsibilities of the role include:

Provide global marketing framework, timelines, strategies, planning and procedures.

The development of long-term brand strategies for persistent games portfolio.

Drive marketing support for both product launches and ongoing live services.

Maintain overall ownership of all Global Marketing plans and ensure communication and execution through the CO team and territory offices.

Work with each individual Brand Manager to ensure that they are developing appropriate Global Marketing support plans for each of their individual services.

Management and reporting responsibilities include:

Manage the Codemasters Online marketing team.

Provide the primary Marketing support contact for all persistent titles.

Track campaigns against preset KPI's

The successful candidate will also have Relationship Management and Budget responsibilities.

In return the company offers a competitive salary.

For more information or for a copy of the full job spec please contact Ken Edwards or send your CV to Ken@aswift.com

Database Mark. Exec., Competitive Salary

This role is for 12 months to cover maternity leave.

SCEE is the central support organisation for over 100 countries in Europe, Africa, Middle East and Australasia. They market all hardware in the PlayStation portfolio and are one of the market leaders in the publishing of software on PlayStation formats.

The company is now looking to recruit a Database Marketing Executive to complement and enhance their existing team.

This is a temporary role as maternity cover for a period of 12 months within the CRM & Insight team at SCEE.

The role requires an individual with direct and relevant experience of working with customer databases, campaign management tools and with clear understanding of Email Marketing.

It will require the applicant to support the team with the following responsibilities:

• Work with campaign managers and product marketing to define monthly audience plan and campaign targets

• Advise central and local stakeholders on segmentation and campaign targets

• Set up campaign target and execute campaigns from the Epiphany Marketing Suite

• Produce regular reports on campaign activity and performance as well as consumer profiles

• Provide insight on campaign activity and response by segments and distribute to the business

• Work with external Email Service Provider on reporting, analysis and data feeds

All applicants must be educated to degree standard with at least 3-4 years experience database marketing and CRM. Candidates must be able to demonstrate numeracy and experience in analysis and using reporting tools.

Advanced knowledge of Excel and proven experience using a campaign management tool is essential.

Interest in the gaming industry is advantageous.

In return the company offers a competitive salary.

If you are interested please contact Ken Edwards or email your CV to ken@aswift.com